COLLECTION FITOOR

Hello Fam !

In this blog, I will be introducing my first collection, typically from my graduation project. This collection was nothing less than a roller coaster ride for me.

The urge to be perfect and create something extra ordinary whilst being sustainable was at its peak. Since it was my graduation collection I further made it a mission to make this collection stand out from the rest and in its very own unique way.

I was introduced to the concept of integrated thinking by my mentor in the University, where we took the best from idea A and from from idea B while not settling for either of them to create an idea C which is an amalgamation of best of both worlds and ends up being a far more superior ideology from the first two.

I finally created my collection on the concept of multi-functional occasions based garments, sustainable in the sense that one garment solves the purpose of 2, saving financial costs, wardrobe storage issues and remains intriguing and interesting for long. One side of the garments being Ethnic and heavy, other side being western classic.

It took almost good 3 - 4 months to bring this collection to life. I combined my love for Ethnic occasion based garments with the concept of western multifunctional garments. It took hours and sleepless nights of brainstorming, experimenting to finally make it happen. The challenge was to create something that looks nothing less than a dream for all the girls & women out there while also making it easy to use for the wearer without the multi-functional aspect being over complicated. A lot of R&D happened, surveys were taken and the garment was tested if it solves the purpose it was meant for and the results were nothing less than overwhelming.

The look book reveal upcoming in my next blog, Stay tuned...

Until next time, Ciao !